Oh, I can get enough items from this 1954
Sears, Roebuck and Co. Coldspot Freezer booklet to last for days. It's a veritable gold mine of kitsch. When it came out it reflected what consumers were used to seeing, but today through the warped glass I view things...it's just a hoot.
Let's get started, shall we?
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Food photos. Presentation is everything and as you'll see there are levels of success. The strawberry cake above, not bad. Not bad at all. Okay the color reproduction has that odd '50s look to it, but still it looks edible. I can't say the same for that hunk of meet that is on the inside cover. Oyyyyyyy...the fat on that slab of cow brings back memories. Not going there. Don't want to think about it. Let's just say I believe the color reproduction did little to whet anyone's appetite.
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Now what about that limp overcooked asparagus? Obviously cold or that pat of butter would have certainly melted under the lights. So I'm thinking okay, frozen over cooked asparagus. Not going to their house for dinner, but they are serving shrimp cocktail so it's not a total loss. Well...I think that's shrimp cocktail. Then again....
And then there are those yellow things next to the slab. I'm not really sure what that is? I'm thinking winter squash that's stuffed. There's no recipe in the book. Do you stuff them before freezing or stuff them with something that's thawed and unrecognizable that you've pureed? It doesn't matter what they taste like. Remember...now repeat it with me: PRESENTATION IS EVERYTHING.
Which brings me to tablescaping. It's apparently a hobby. I only recently became aware of it. There are some seriously kitsch photos online of tablescaping. I'm hoping someone is gathering them for a future book. It boggles my mind.
Speaking of boggling...do manufacturers still make mother/daughter outfits? I remember having mother/daughter/father outfits in Hawaii all made from the same Hawaiian print. I sort of like this odd domesticated scene on the back cover. Unnatural look to all of it just makes it even more fun. The mother is teaching her "little me"...are you ready? I think you can say it. PRESENTATION IS EVERYTHING.
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And lets not forget that apparently all of this was brought to us by the home economic droids. Seriously, look at the women in the lab white nurse dresses. Between the two in the room and the inset they look like triplets. Droid triplets. I'm thinking if you're going to a Halloween party consider going as the lovely Jean Shaw. She's got a little bit of Bride of Frankenstein and Betty Crocker going on. And what would you think if this woman with this expression were to bring in that slab of meat and place it before you? I'd be thinking "Oh shoot, left over parts. She's serving me left over parts!" and I'd be running out of the house past the villagers carrying pitchforks.
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Now, I've left HIM for last. The penguin. Oh sure, he looks harmless enough. He's just a scientist penguin. Well, I will present evidence within the next few days that this little penguin is no ordinary penguin. Okay, I think I already made that point when I said he was a scientist. But no...I'm talking psychotic penguin. I think there's a reason this psychotic penguin and Jean "Bride of Frankenstein" Shaw are sharing the first page of this booklet.
Stay tuned kids. Same penguin ephemera time. Same penguin ephemera channel.