Coca-Cola was involved in the Second World War.Robert Woodruff made a point of supporting US troops so metal cans were introduced to meet their needs.In 1941, when the United States entered the war, Woodruff decided that Coca-Cola's place was near the front line.He sent an order to:"See that ever man in uniform gets a bottle of Coca Cola for 5 cents wherever he is and whatever the cost to the company".In 1939 Coca Cola only had 5 overseas bottling plants. By 1945, they had 64. What made it so popular? Because the water was disgusting. The army kept it clean by adding chlorine-so the water tasted like your local swimming pool, or worse.On the 29th June 1943 General Dwight D Eisenhower ordered three million bottles of Coca- Cola to be sent to the allies in North Africa.Plant and machinery for down town bottling plants were also sent so another three million bottles could be sent to the troops every six months.By the end of the hostilities five billion bottles or cans of Coca-Cola had been drunk.Coca-Cola had not only lifted the spirits of the US Armed Forces, it had also introduced itself to new markets. When the war ended the bottling plants and a little bit of America stayed too. (SOURCE: Digger History)
For God, Country and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It by Mark Pendergrast
Women in the Marine CorpsIn 1918, the Secretary of the Navy allowed women to enlist for clerical duty in the Marine Corps. Officially, Opha Mae Johnson is credited as the first woman Marine. Johnson enlisted for service on August 13, 1918; during that year some 300 women first entered the Marine Corps to take over stateside clerical duties from battle-ready Marines who were needed overseas.World War II ServiceThe Marine Corps Women's Reserve was established in February 1943. The first director of the Marine Corps Women's Reserve was Mrs. Ruth Cheney Streeter from Morristown, New Jersey. By the end of World War II, 85% of the enlisted personnel assigned to Headquarters U.S. Marine Corps were women.The first group of women officers was given direct commissions based on ability and civilian expertise. These women were given no formal indoctrination or schooling, but went on active duty immediately. Women Marines were assigned to over 200 different jobs, among them radio operator, photographer, parachute rigger, driver, aerial gunnery instructor, cook, baker, quartermaster, control tower operator, motion picture operator, auto mechanic, telegraph operator, cryptographer, laundry operator, post exchange manager, stenographer, and agriculturist.After the war; Retention for active dutyOn June 7, 1946, Commandant of the Marine Corps General Alexander A. Vandegrift approved the retention of a small number of women on active duty. They would serve as a trained nucleus for possible mobilization emergencies. The demobilization of the Marine Corps Women's Reserve, 17,640 enlisted and 820 officers, was to be completed by September 1, 1946. Of the 20,000 women who joined the Marine Corps during World War II, only 1,000 remained in the Marine Corps Women's Reserve by July 1, 1946.June 12, 1948, the United States Congress passed the Women's Armed Services Integration Act and made women a permanent part of the regular Marine Corps.In 1950, the Women Reserves were mobilized for the Korean War and 2,787 women were called to active duty. By the height of the Vietnam War, there were about 2,700 women Marines served both stateside and overseas. By 1975, the Corps approved the assignment of women to all occupational fields except infantry, artillery, armor and pilot/air crew. Over 1,000 women Marines were deployed in Operations Desert Shield and Desert Storm in 1990-1991. (SOURCE: Wikipedia)
"How are you, Caldecott?" drawled Lord Anthony.
"Anthony, will you do something for me?""Rather!""Father plans to announce our engagement at dinner.""Yes. Certainly.""I want him to wait until later--until midnight.""But, Marion, my dear; it's not done. Really.""Isn't it? I'd like it so much better that way, Anthony. Be a pie and arrange it for me."
...Frederic Mizen became a noted western genre and landscape painter as well as illustrator, portraitist, and art teacher. From childhood, he had heard stories of the West from his father who was secretary to three generals active on the frontier. In Chicago, he attended the J. Francis Smith Academy of Art, studied there with Walter Ufer, and then enrolled in the Art Institute of Chicago. He also studied at the Academy Julian in Paris. At age 20, he began an illustration assignment with Joseph P. Berren Studios for a Sears catalogue and continued commercial art, doing the first billboard ad for Coca Cola as well as numerous magazine covers including "Saturday Evening Post," the "American," and "Collier's." He also was successful financially with his advertising work for automobile manufacturers to promote travel, and created illustrations for Oldsmobile, Cadillac, Packard and others. During the summers, he painted in the West, joining Walter Ufer in Taos, New Mexico, which was becoming an established art colony. After Mizen established his own art school in Chicago, he regularly took students to Taos in the summers. In 1931, on illustration assignment from Coca Cola, he depicted a Coca-Cola drinking group of people in a painting titled "Old Faithful Inn at Old Faithful Geiser" in Yellowstone National Park. In 1936, he founded the Frederic Mizen Academy of Art in Chicago and did Indian studies and Southwest landscapes for the Santa Fe Railroad. He also received numerous portrait commissions. For eight years, 1952 to 1960, he Chaired the Department of Art of Baylor University, and he was a member of the Art Institute of Chicago.
My wife's uncle, Fred Mizen, was said to have had some involvement in creating the Coke Santa. Do you have any info regarding his contributions to the Coke artwork?Posted by: boho | July 22, 2008 at 10:41 AMboho - Frederic Mizen did create an image of Santa for Coca-Cola in 1930. That image showed a department store Santa taking a break from his duties (drinking a Coke, of course). The next year, we introduced the Coca-Cola Santa by Haddon Sundblom. The Santa by Mizen is different from the Santa by Sundblom because Sundblom captured the man who is Santa -- making Santa human. The artwork by Mizen showed a man dressed as Santa (the department store Santa). I also thought you might be interested that Mizen created other artwork for Coca-Cola, including the image used on our first billboard in 1925. Thanks -- PhilPosted by: Phil Mooney | July 22, 2008 at 01:51 PM
"He studied medicine and pharmacy at the Reform Medical College of Georgia in Macon, and in 1850, at the age of nineteen, he was licensed to practice on Thomsonian or botanic principles (such practitioners relied heavily on herbal remedies and on purifying the body of toxins, and they were viewed with suspicion by the general public). He practiced medicine and surgery first in Rome and its environs and then in Columbus, where in 1855 he established a wholesale-retail drug business specializing in materia medica (substances used in the composition of medical remedies) . Some time before the Civil War (1861-65), he acquired a graduate degree in pharmacy, but the exact date and place are unknown." (SOURCE: Georgia Encyclopedia )
...composed of an extract from the leaf of Peruvian Coca, the purest wine, and the Kola nut. It is the most excellent of all tonics, assisting digestion, imparting energy to the organs of respiration, and strengthening the muscular and nervous systems." He explained that South American Indians considered the coca plant a sacred herb and praised its beneficial effects on the mind and body. With the aid of the coca plant, the Indians had performed "astonishing" feats, he said, "without fatigue." Pemberton then admitted that his coca and kola beverage was based on Vin Mariani, a French formula perfected by Mariani and Company of Paris, which since 1863 had been the world's only standard preparation of erythroxylon coca. (SOURCE:Georgia Encyclopedia )
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