I must say the traditional glass Coke bottle is a beautiful design. And it looks especially inviting in this ad. The roundedness, the script casting slight shadows, the lovely water droplets making me want a nice cold frosty Coke. Advertisers knew what they wanted and illustrators knew exactly how to draw us in. It's a shame more work like this isn't being done for ads by illustrators. Everything is photography. Worse yet, everything is stock photography where everything looks a little too perfect and lacking in true emotion. Slick is the word I'd use.
This Coca Cola ad is on the back cover of the July 1954 National Geographic. Again, just your basic generic middle-class white folk out having a carefree time. I related to these people back then. I was one of those families. At least I felt like we were. It makes me think of the time my dad went out to buy wood to build a sewing machine table for my mother and instead came home with a '56 Chevy convertible and three straw hats. This is the sort of thing you'd expect from the guy in this ad.
Again, I have no reference as to who the illustrator was. Really a shame. I'd like to be able to give credit to those that did the work that has become iconic. I leave the door open to anyone who can supply names for these various illustrations.
Click on image to see it larger. (SOURCE: NATIONAL GEOGRAPHIC, JULY 1954)
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