6/13/12

KNOW YOUR MARKET!


Marketing. Focus groups. And then there's this. Raise your hand if you'd have liked to have been there for the pitch. Exactly who was their market?
  • Women wearing sweats?
  • Women reading diet books?
  • Women eating chocolates?
  • Women overcome with the fumes from Scotchgard?
  • Women too cheap to pay for a real yoga class?
Oh damn, I'm the market!

Click on image to see it larger.

(SOURCE: Sunset, September 1969)

Okay, I actually do own the book she's holding. It had belonged to my mother.

2 comments:

  1. I love this add. I can't read the writing, but yours was sufficient. Talk about multi tasking!

    ReplyDelete
  2. I'm the market too. I love this ad!

    ReplyDelete