Marketing. Focus groups. And then there's this. Raise your hand if you'd have liked to have been there for the pitch. Exactly who was their market?
- Women wearing sweats?
- Women reading diet books?
- Women eating chocolates?
- Women overcome with the fumes from Scotchgard?
- Women too cheap to pay for a real yoga class?
Click on image to see it larger.
(SOURCE: Sunset, September 1969)
Okay, I actually do own the book she's holding. It had belonged to my mother.
Posts
I love this add. I can't read the writing, but yours was sufficient. Talk about multi tasking!
ReplyDeleteI'm the market too. I love this ad!
ReplyDelete