Why is she SMILING?

Who came up with this idea? A woman's disembodied head floating over a serving tray in an ad for Gillette razors. I'm confused. I'm bafffled. I'm surprised. It's magical. It's creepy.

Anyone able to translate the characters on the tray? Are these the woman's last words?

Okay, the fellow is Harry Blackstone, Sr., famous magician.
Harry Blackstone (September 27, 1885 – November 16, 1965) was a famed stage magician and illusionist of the 20th century. Blackstone was born Harry Bouton[1] in Chicago, Illinois,[2] he began his career as a magician in his teens and was popular through World War II as a USO entertainer. He was often billed as The Great Blackstone. His son Harry Blackstone, Jr. also became a famous magician. (SOURCE: Wikipedia)
I get it. But seriously....?

Click on image to see it larger. (SOURCE: The American Magazine, October, 1936)

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