As I've been showing for the past several posts, companies in one way or another tried to show they were supportive of the national war effort during World War II. For some companies this wasn't an advertising problem because it was obvious their products were necessary. Other companies...not so much.
I give you an ad for the Interwoven Stocking Company from the November 1943 National Geographic.
Click on image to see it larger.
Of course socks were important, and you often read horror stories of what soldiers went through with their socks, specifically in jungle climates. But I think this one is pushing it. It makes me think of the PF Flyer ads in the 1950s that were marketed to kids implying you could run faster and jump higher if you wore them. What exactly does this ad say? Were soldiers able to run through the jungle chasing the enemy faster because they wore Interwoven socks? They were to "sock" it to the enemy? Did the company actually have a government contract?
Okay, the real value of this ad historically is the racist image. This was acceptable during the war. I'm sure there are small companies today with limited advertising dollars with extremist views that use racial stereotypes, but you don't find it in large main stream ads.
From what I've been able to find online the Interwoven Stocking Company is no longer in business. In fact it shares a similar history to a lot of other companies I've looked up online over the years. At some point they were incorporated in Florida and simply disappeared. There must be something about Florida's laws and I don't know what it is.
Incorporated by Power, James A., Stark, William E., Rice, Lacy I’., Gregory, Marshall G., Mettler, John W., Jr., Simmons, Harold W., Interwoven Stocking Company is located at 123 Church St New Brunswick, NJ 08901. Interwoven Stocking Company was incorporated on Thursday, July 09, 1953 in the State of FL and is currently not active. Source: Public Record data - Department of State - Division of Corporations.