9/5/10

The Unofficial Official GOODBYE TO SUMMER


Labor Day signifies the end of summer. It used to be kids didn't go back to school until after Labor Day. I dreaded Labor Day because I hated school. Every year except the fourth grade. Hated the other 11 years. Always felt confined, unlike the little lady on the post card below.

One last hurrah for the summer with a post card published by the Asheville Post Cart Co. No information about the date of publication.

Asheville post card 1165_tatteredandlost

Asheville post card bk_tatteredandlost

9/4/10

ROYAL GORGE RAILROAD


I'm in a mood for trains, riding the rails, hearing the far off steam engine whistle. This happens every so often and I just have to let it slide because I don't live anywhere near trains. I have to just shut my eyes and imagine it.

The reason this cropped up again is because of my post yesterday at my vernacular photography blog about the Pennsylvania Railroads steam locomotive the S1. I found a photo of it at the 1939 World's Fair within a box at an estate sale.

The train below is not as stunning as the S1, but it has a fine history.

Royal Gorge_steam engine_tatteredandlost
Click on image to see it larger.
In the late 1870s miners descended on the upper Arkansas River valley of Colorado in search of carbonate ores rich in lead and silver. The feverish mining activity in what would become the Leadville district attracted the attention of the Denver & Rio Grande Western Railroad and the Atchison, Topeka, and Santa Fe Railway, each already having tracks in the Arkansas valley. The Santa Fe was at Pueblo and the D&RGW near Canon City, Colorado, some 35 miles west. Leadville was over 100 miles away. For two railroads to occupy a river valley ordinarily was not a problem, however, west of Canon City the Arkansas River cuts through a high plateau of igneous rocks forming a spectacular steep-walled gorge over a thousand feet deep. At its narrowest point sheer walls on both sides plunge into the river, creating an impassible barrier. Sharing is not an option along this route.

On April 19, 1878, a hastily assembled construction crew from the Santa Fe began grading for a railroad line just west of Canon City in the mouth of the gorge. The D&RGW, whose track ended only ¾ of a mile from Canon City, raced crews to the same area, but they were blocked by the Santa Fe graders in the narrow canyon. By a few hours they had lost the first round in what became a two-year struggle between the two railroads that would be known as the Royal Gorge War.

The D&RG crews tried leapfrogging the Santa Fe grading crews, but were met with court injunctions from the Santa Fe in the contest for the right-of-way. The D&RG built several stone "forts" (such as Fort DeRemer at Texas Creek) upstream in an attempt to block the Santa Fe. Grading crews were harassed by rocks rolled down on them, tools thrown in the river and other acts of sabotage. Both sides hired armed guards for their crews. The railroads went to court, each trying to establish its primacy to the right of way. After a long legal battle that ended in the U.S. Supreme Court, on April 21, 1879, the D&RG was granted the primary right to build through the gorge that in places was wide enough for only one railroad at most. (SOURCE: Wikipedia)
And here is an image of the hanging bridge the train traversed.

Royal Gorge_Hanging Bridge_tatteredandlost
Click on image to see it larger.
An interesting part of the Santa Fe construction through the gorge is the hanging bridge at a point where the gorge narrows to 30 feet. Here the railroad had to be suspended over the river along the north side of the gorge as sheer rock walls go right down into the river on both sides. C. Shallor Smith, a Kansas engineer, designed a 175-ft plate girder suspended on one side by "A" frame girders spanning the river and anchored to the rock walls. The bridge cost $11,759 in 1879, a princely sum in those days. Although it has been strengthened over the years, this unique structure has served on a main rail line for over 118 years. (SOURCE: Wikipedia)
Want to ride through the Gorge on a train? You still can. Click here for the Royal Gorge Route Railroad. Looks like it would be a lot of fun.

The Royal Gorge post card_tatteredandlost

These post cards were published by the HH Tammen Company and show the same copy on the back of each. Click here to go to a previous post where near the midway point I tell you everything I found out about Harry Heye Tammen and his rather interesting life.

9/3/10

A WOMAN OF INDEPENDENCE with Coca-Cola


This ad dates from the October 1954 National Geographic back cover and once again shows an independent woman. It's actually pretty stunning since most ads showed women in domestic situations, on the job as a secretary, or sitting in the passenger seat of a car. Women were never driving the cars. So I'll give Coca-Cola credit for sending a woman out on her own to see the world.

Coca-Cola Oct 1954_NG_tatteredandlost
Click on image to see it larger.

I have no information about the illustrator. I do like the very nicely balanced illustration with perfect movement to the product.

Of course, they still couldn't leave off one item that they knew would be gender specific: the calories in a coke. Read the copy and you'll see that they want to make sure the woman knows it has "...as few calories as half an average, juicy grapefruit." Doubt they'd have put that in an ad showing a single man.

Wish there'd been more images like this when I was growing up. I'm not sure boys really understood the power they had and how small girls felt in relation to the world. You really weren't allowed to dream. Fortunately I had parents who told me I could do anything, even if I looked outside the door and saw the obstacles. Boys had a swagger and confidence that girls weren't allowed. Girls had to dream small.

9/2/10

Coca-Cola DURING THE WAR


This vintage Coca-Cola ad dates from the August 18, 1945 Saturday Evening Post back cover. Of course the war in the Pacific was over on August 15, 1945 with the signing of the Japanese surrender document occurring on September 2, 1945.

Even if I no longer like the product I still appreciate the illustrations in the old advertisements.

Coca-Cola ad 1945_tatteredandlost
Click image to see it larger.

There is a lot of information about Coca-Cola during World War II, not all of it a shining example of a positive war effort. The ads were how the corporation sold its product manipulating the public for a positive corporate image. And indeed, they did do their part for the soldiers:
Coca-Cola was involved in the Second World War.
Robert Woodruff made a point of supporting US troops so metal cans were introduced to meet their needs.

In 1941, when the United States entered the war, Woodruff decided that Coca-Cola's place was near the front line.

He sent an order to:

"See that ever man in uniform gets a bottle of Coca Cola for 5 cents wherever he is and whatever the cost to the company".

In 1939 Coca Cola only had 5 overseas bottling plants. By 1945, they had 64. What made it so popular? Because the water was disgusting. The army kept it clean by adding chlorine-so the water tasted like your local swimming pool, or worse.
On the 29th June 1943 General Dwight D Eisenhower ordered three million bottles of Coca- Cola to be sent to the allies in North Africa.

Plant and machinery for down town bottling plants were also sent so another three million bottles could be sent to the troops every six months.

By the end of the hostilities five billion bottles or cans of Coca-Cola had been drunk.

Coca-Cola had not only lifted the spirits of the US Armed Forces, it had also introduced itself to new markets. When the war ended the bottling plants and a little bit of America stayed too. (SOURCE: Digger History)
So while Coca-Cola was supporting the troops they were also still manufacturing their product, or trying to, in Nazi Germany. Since I'm not finding a definitive brief article I'll just give you links:



And a page with some images of the creator of Coke and the pharmacy where he sold it can be seen on this page.

To see more vintage Coca-Cola ads from World War II click here.

9/1/10

OFFER A MARINE A COKE


This ad dates from the February 1953 National Geographic back cover. It looks almost like a photograph, but it is an illustration. Again, I have no information about the illustrator. And again, I find it interesting that they are marketing this with a woman in uniform, a Marine.

Coca-Cola_Feb 1953_tatteredandlost

Women in the Marine Corps
In 1918, the Secretary of the Navy allowed women to enlist for clerical duty in the Marine Corps. Officially, Opha Mae Johnson is credited as the first woman Marine. Johnson enlisted for service on August 13, 1918; during that year some 300 women first entered the Marine Corps to take over stateside clerical duties from battle-ready Marines who were needed overseas.

World War II Service
The Marine Corps Women's Reserve was established in February 1943. The first director of the Marine Corps Women's Reserve was Mrs. Ruth Cheney Streeter from Morristown, New Jersey. By the end of World War II, 85% of the enlisted personnel assigned to Headquarters U.S. Marine Corps were women.

The first group of women officers was given direct commissions based on ability and civilian expertise. These women were given no formal indoctrination or schooling, but went on active duty immediately. Women Marines were assigned to over 200 different jobs, among them radio operator, photographer, parachute rigger, driver, aerial gunnery instructor, cook, baker, quartermaster, control tower operator, motion picture operator, auto mechanic, telegraph operator, cryptographer, laundry operator, post exchange manager, stenographer, and agriculturist.

After the war; Retention for active duty
On June 7, 1946, Commandant of the Marine Corps General Alexander A. Vandegrift approved the retention of a small number of women on active duty. They would serve as a trained nucleus for possible mobilization emergencies. The demobilization of the Marine Corps Women's Reserve, 17,640 enlisted and 820 officers, was to be completed by September 1, 1946. Of the 20,000 women who joined the Marine Corps during World War II, only 1,000 remained in the Marine Corps Women's Reserve by July 1, 1946.

June 12, 1948, the United States Congress passed the Women's Armed Services Integration Act and made women a permanent part of the regular Marine Corps.

In 1950, the Women Reserves were mobilized for the Korean War and 2,787 women were called to active duty. By the height of the Vietnam War, there were about 2,700 women Marines served both stateside and overseas. By 1975, the Corps approved the assignment of women to all occupational fields except infantry, artillery, armor and pilot/air crew. Over 1,000 women Marines were deployed in Operations Desert Shield and Desert Storm in 1990-1991. (SOURCE: Wikipedia)
So if you see a member of the Navy, Marines, Army, Air Force, or Coast Guard looking a little parched, buy them something to drink. Shake their hand and tell them you appreciate what they and their family are doing. Heaven knows the paycheck they receive barely stretches as far as a handshake.

To see past posts of Coca-Cola ads click on: