A COLLEGE SCHOLARSHIP for the cost of a bra

Read the copy and then think about hitting your head against a wall as it sinks in that in 1964 you could go to college for four years for $5000. Were boys excluded from the contest? I wonder who won.

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(SOURCE: 'TEEN, September 1964)


  1. Wow, times change, fortunately so do bra's!

  2. I don't suppose any boys dared apply for fear of having to wear a Maidenform. I would have done it though. Relative to inflation, tuition has obviously outpaced the cost of a bra over the years.