Hey mister! I'm talkin' to you bub! Don't get enough of feeling like you're the king of your castle? Need to feel like a king on vacation? Well, apparently Florida has a crown waiting for you...in 1954. Yeah, sorry, but you'll have to do some time-traveling if you want the joy of being King of the Fishes.
Just imagine, Florida without the amusement parks.
As to the copy in the little coupon saying "Cool in the Summer!" I think it's probably all relative because I've never heard of someone from California going to Florida in the summer and saying, "Wow! The weather was so cool and refreshing!"