This vintage magazine ad is from The Delineator, July 1918. Uncle Sam asking you to participate in the war effort. Imagine that? Making grocery shopping political and implying the citizens of a country should band together as one in time of war. Spice up your dinner during wartime. Would we have the stomach for it today? Do you think Uncle Sam could get any of us to do anything these days?
(SOURCE: The Delineator, July 1918)
The image below is from the Sunday News, Charleston S. C. on March 17, 1918. Click here to see the paper, it's well worth the time. Note that the blue highlighting is simply Google Books way of saying, "Look here! Here's what you want!"
The C. F. Sauer Company is still in business.
The C.F. Sauer Company was founded on October 13, 1887.
In 1929, Sauer purchased Duke’s Products Company and thus entered the mayonnaise industry. The recipe for Duke’s Mayonnaise has not been altered since it went into production in 1917.
In the 1950s and 1960s, C.F. Sauer Co. introduced Gold Medal spices and purchased Dean Foods (a margarine company). In recent decades, the company also purchased BAMA brand mayonnaise and Spice Hunter brand exotic spices. It was the first spice company to use plastic containers. Their condiment facility is located in Mauldin, South Carolina (southeast of Greenville). They acquired Pleasants Hardware in 1989. In 2011, C.F. Sauer Co. sold its Dean Foods division to a subsidiary of Bunge Limited. (SOURCE: Wikikpedia)Who was Uncle Sam? Was he based on a real person or pure fiction?
Sam Wilson was a meat packer in New York, who supplied rations for the soldiers. They had to stamp their contractors name and where the rations were coming from, onto the food they were sending. On the package, it was labeled “E.A – US.” When someone asked what that stood for, a coworker joked and said “Elbert Anderson (the contractor) and Uncle Sam,” referring to Sam Wilson, though it actually stood for United States. As early as 1835 Brother Jonathan made a reference to Uncle Sam implying that they symbolized different things: Brother Jonathan was the country itself while Uncle Sam was the government and its power.
By the 1850s the name Brother Jonathan and Uncle Sam were being used nearly interchangeably to the point that images of what had been called "Brother Jonathan" were now being called Uncle Sam. Similarly, appearance of both personifications varied wildly. For example, one depiction of Uncle Sam in 1860 depicted him looking like Benjamin Franklin, (an appearance echoed in Harper's Weekly's June 3, 1865 "Checkmate" political cartoon) while the depiction of Brother Jonathan on page 32 of the January 11, 1862 edition Harper's Weekly looks more like the modern version of Uncle Sam (except for the lack of a goatee).
However, even with the effective abandonment of Brother Jonathan (ie Johnny Reb) near the end of the Civil War, Uncle Sam didn't get a standard appearance until the well-known "recruitment" image of Uncle Sam was created by James Montgomery Flagg. It was this image more than any other that set the appearance of Uncle Sam as the elderly man with white hair and a goatee wearing a white top hat with white stars on a blue band, and red and white striped trousers.
The image of Uncle Sam was shown publicly for the first time, according to some, in a picture by Flagg on the cover of the magazine Leslie's Weekly, on July 6, 1916, with the caption "What Are You Doing for Preparedness?" More than four million copies of this image were printed between 1917 and 1918.
Flagg's image also was used extensively during World War II during which America was codenamed 'Samland' by the German intelligence agency Abwehr. (SOURCE: Wikipedia)So, the message here is "Don't be bland, be GRAND!" Otherwise there's going to be an old dude with a gray goatee at your front door pointing at you for not listening to his recipe suggestions. And no, the old guy with the goatee is not your Uncle Ralph simply having a '60s flashback with a craving for Fritos.