And in a couple of days the ELVES GO WILD!

The time is soon here. The work will be done and the elves will get a few days off and then they can party. Elves go wild! They're counting the minutes. Otherwise...

Coca Cola ad_Dec 1953_tatteredandlost
Click on image to see it larger. (Source: National Geographic December 1953)

this is the last Coca-Cola Santa for the year.


  1. look at those cute little elves working away so hard. I hope Santa puts on a good party for them when their job is done. Wishing you a very Happy Christmas and looking forward to more Ephemera in 2010!

  2. You have a Happy Christmas too.

    I'm currently all decked out with a lovely black and blue eye. I look like I'm decorated for the holiday. Walked into a wall/door jam in the middle of the night while going to the kitchen to get cold medicine. It's so festive!

  3. Ouch! As for Santa... I'm curious about the hammer and ruler - like, I'm sure HE knows how to use them both.

  4. That's a great ad--I love Coca Cola's Christmas ads, but this one's particularly fun!

  5. Ouch! Made me laugh though, did Santa get you with that hammer - hee hee. Take care.

  6. I imagine the ruler is to see if kids have measured up during the year and if they haven't BAM! with the hammer. Apparently from the goose egg on my head I must have been one of the bad ones. That's my story and I'm sticking to it. I know, I know. You're supposed to deck the halls, not yourself.

  7. Ouchie! You're supposed to "be"deck yourself, not deck yourself! :)

    I hope you have a very Merry Christmas and a prosperous and healthy New Year!


  8. I sometimes wake up in the kitchen in the middle of the night, ha, ha.
    This is a great ad full of magic. Merry Christmas.

  9. I often discover in the morning that I've done things I don't remember until I find the evidence. One time I dumped all the chocolate chips into the almond jar. I guess I figured it would be a tasty treat. Had no memory of doing it. Ambien and muscle relaxants. They're the culprit.

    Ye, everyone have a safe happy Christmas! Keep notes of what happens when you're asleep. Good blog fodder.