Where to begin? What to say? How soon before it all sounds offensive?
Meet George. George wants to sell you his mud. Ummmmmmm...ohhhhhhhhhhhkkkkkkkkkkay.
I found this ad in the September 1972 Ladies Home Journal. I don't remember this ad running back then. I was probably too busy with college and/or I just wasn't reading the particular magazines where George decided to do his Cool Hand Luke imitation. Was this an effective ad? I don't know. It sure got my attention now. And I started to wonder if this company was still around and if ol' George still looks like this.
Well, he most certainly would be old George. According to the companies web site, and yes, the company is still in business even if you've never heard of them, George's sons now run the company. Here's a link to a part of their site that actually shows this ad. The company is called Arizona Natural Resources, Inc. I don't know that I've ever seen any of their products, but since they manufacture products for other companies it's possible.
And if you want to see George now take a look a this page, last entry in the right column. You just never know what you'll find when looking through old magazines and then toss in a small dose of google.
Do take a look at the ad larger. You really must read the copy. I just have to wonder about all of it. It states in the first few lines:
In an advertising agency you hear a lot of wild stories.But when George walked into our office with some mud he found in the middle of the Arizona desert, and told us it could perform small miracles on your face, we all thought he had to be crazy.
I bet they did! Did he walk in looking like this? A little bit sweaty with an "aw shucks ma'm" attitude, carrying that dirty dirty shovel over his gleaming shoulder? I'm just askin'? I'd have said "Mud? You want to sell me mud? Okie dokie! I'll buy whatever you're sellin'!" I believe that might be me on the left side of the ad, arms raised in surrender.
Oh, I bet this issue of LHJ was well worn at the hair salon from all the ladies under the hoods. How many of the ads got torn out and stuck on walls?
Todays lesson, and you can quote me: Sex sells...just about everything.
Click on image to see it larger.