I ate a lot of cereal as a kid. I was partial to Cheerios, Sugar Smacks, Rice Krispies, and Sugar Pops. I was partial to sugar. It's a wonder I could function.

I do remember in the 50s being one of those kids who would see a cereal ad on tv and then beg my mom for it. My poor dad was always the one who ended up eating my experiments. I remember especially wanting a box of Jets. My dad said that one was the worst of all of them. I ate one bite and refused to eat the rest. The saying in our house was, "Give it to dad, he'll eat anything." My family didn't have money to waste so indeed, dad ate the crap.

This ad comes from a 1964 Jack and Jill magazine I found at an estate sale. I was long past Jack and Jill by the time this ad ran and I don't remember this cereal. But, I'm sure I'd have begged my mom for a box.

Click on image to see it larger.

Now watch the commercial and imagine how much parents wanted to kill the creators of this targeted propaganda.

And just for old time sake...

Mind you, I also fell for the PF Flyers ad that said you could fly if you wore them. I used to run down the sidewalk, which went slightly downhill, picking up speed as I went, only to take a leap right before the final curb and the street. I was convinced I would eventually fly. I never did. I always stopped short of the street. However, the neighbors must have wondered about this kid running down the sidewalk full tilt only to take a little leap, land, turn around and walk back up the sidewalk only to do it again and again. So I'm pretty sure I was convinced Jets would have enable me to break the boundaries of gravity.

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