In all the years I lived in Los Angeles I never once went to the Farmers Market. I drove by it a lot and ate up the street at Canters, but for some reason I didn't go to the Market. Sad really. I'd been there in the 1950s and '60s and have fond memories.
This card and souvenir booklet date back to most likely the 1940s or early '50s. I believe they probably belonged to my maternal grandmother who made at least 4 trips west during her life.
I'll let the booklet give you their version of the history. If you need more you can go to the Farmers Market official web site. Or try the book Los Angeles's Original Farmers Market by David Hamlin.
Cover art was done by Alex Perez. Alas, I cannot find anything about him.
The photos were taken by Herbert Bruce Cross. No bio information about him either, but you can Google his name and find many shots, mostly architectural.
And if you've a keen eye you'll notice something the same, but not really.
Click on any image to see it larger.