FROM BILL to Montez at Christmas

Bill was, I believe, Montez Lawton's husband; I can't be sure. There are several cards in the scrapbook signed by Bill, though there are more from her mom and dad.

I especially like Bill's signature.

I'm guessing this Hallmark card is from the late 40s to early 50s.



You can see that the front of the card has a plastic window allowing the holly inside to be seen.


Click on image to see it larger.


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Tattered and Lost: Forgotten Dolls

This one is for those who love dolls!
Snapshots from the last 100+ years of children and adults with dolls. 

Perfect stocking stuffer for the doll collector on your list!

A SANTA for Montez Lawton in 1947

Another card from Montez Lawton's scrapbook; a Hallmark card from 1947. I don't think I've ever seen this logo before. Apparently until 1954 the company was known as Hall Brothers, Inc. A brief Hallmark bio follows the card.





Love how the little girl initially wrote her signature in pencil and then inked over it.

Joyce Clyde Hall became captivated by a salesman who stopped by his family's store in 1906 in Norfolk, Nebraska. Driven by the postcard craze of 1903, Hall decided to venture from retail of various products to wholesale of postcards. He moved his business to the larger market of Kansas City. As time went on, Hall became more convinced that greeting cards would become more prominent than postcards. Greeting cards, according to J.C. Hall, represented class, promised discretion and "they were more than a form of communication—they were a social custom.”

By 1915, the company was known as Hall Brothers and sold Valentine's Day and Christmas cards. In 1917, Hall and his brother Rollie "invented" modern wrapping paper when they ran out of traditional colored tissue paper. In 1922, the company expanded throughout the country. The staff grew from 4 to 120 people, and the line increased from holiday cards to include everyday greeting cards.

In 1928, the company adopted the name "Hallmark", after the hallmark symbol used by goldsmiths in London in the 14th century, and began printing the name on the back of every card. In the same year, the company became the first in the greeting card industry to advertise their product nationally. Their first advertisement appeared in Ladies' Home Journal and was written by J.C. Hall himself. In 1931, the Canadian William E. Coutts Company, Ltd., a major card maker, became an affiliate of Hall Brothers, which was Hall Brothers' first international business venture.

In 1944, it adopted its current slogan, "When you care enough to send the very best." It was created by C. E. Goodman, a Hallmark marketing and sales executive, and written on a 3x5 card. The card is on display at the company headquarters. In 1951, Hall sponsored a television program for NBC that gave rise to the Hallmark Hall of Fame, which has won 80 Emmy Awards. Hallmark now has its own cable television channel, the Hallmark Channel which was established in 2001. For a period of about 15 years, Hallmark owned a stake in the Spanish language network Univision.

In 1954, the company name was changed from Hall Brothers to Hallmark. In 1958, William E. Coutts Company, Ltd., was acquired by Hallmark; until the 1990s, Hallmark's Canadian branch was known as "Coutts Hallmark". (SOURCE: Wikipedia)

I stopped buying Hallmark products a long time ago because of their propensity to "copy" ideas from smaller companies. Add in the fact that the local Hallmark store became very religious and I decided I'd go elsewhere for cards. It used to be their cards were about the only ones you could easily find; not anymore. Their artists still turn out some very nice work, I just choose to spend my money elsewhere.
___________

New book NOW available on Amazon.
Tattered and Lost: Forgotten Dolls

This one is for those who love dolls!
Snapshots from the last 100+ years of children and adults with dolls. 

Perfect stocking stuffer for the doll collector on your list!

TAKE FLIGHT on Valentine's Day

This first card has 1951 written on it in pencil and was published by Hallmark.

This second card, one of my favorites, has no date, but I'm assuming it's late 30s to 40s.

VALENTINES From Parents to Their Daughter

This week I was given an old tattered scrapbook that belonged to a woman named Montez Lawton. She was an elementary school teacher in Northern California. The book is falling apart, the pages brittle. But inside are a few wonderful items including handwritten get well wishes from her young students.

These valentines are also inside, sent to her by her parents. I will take them from the album and put them in my archival albums where I keep all of the valentine's I've found. These are unusual to my collection because I tend to find and buy ones that were clearly for children. These are a bit more adult.

Click on any image to see it larger.

Published by Rust Craft.

Published by The Wishing Well (not affiliated with the company now using the name in the UK)

This one might as well be a get well card and indeed I imagine the image was used for a variety of cards. Nothing about it looks like a valentine.

Published by Hallmark.

To see some of my past posts about Valentines:

Valentine gamble

VALENTINE, VALENTINE, wherefore art thou? To see more about this book click on the link in the Amazon column to the left. The book sells used dirt cheap. It's full of fun images from old valentines.