CAKE SECRETS from Swans Down Cake Flour

I did a post on February 20, 2011 entitled "Swans Down Vintage Recipes" which was about an old cookbook that contained lovely illustrations of cakes. The book was put out by the company that made Swans Down Cake Flour. Today I feature another book.

The illustrations are not as delicate as the previous book, but they still have me wishing I was making these recipes and not just looking at them.

No information is given about the illustrator. The publishing date is 1926.

Swans Down Cake Flour was made by the Igleheart Brothers in Evansville, Indiana. The company was established in 1856. They were purchased by the Postum Cereal Company in 1926. Today Swans Down Cake Flour is sold by Reily Food Products.

Here is a newspaper ad from the Rome, Georgia Rome Tribune-Herald dated November 15, 1916.

I think it's interesting that this newspaper ad is on the same page with an ad for the Reily-Taylor Company, the company that would eventually own and market Swans Down.

You can see various photos of the original Igleheart Mill here.

I wonder if any of these Bob Hope Angel Food cake store displays exist anymore. That would be a real find!

New book available on Amazon.
Tattered and Lost: Forgotten Dolls

This one is for those who love dolls!

Snapshots from the last 100+ years of children and adults with dolls. Okay, there are a couple of dogs too.

Perfect stocking stuffer!


  1. Felix0912/03/2012

    I wish I had every one of those cakes and other pastries in front of me right now. They wouldn't last long!

    1. Me too! My mouth waters thinking about these.