OVALTINE vs. COCOMALT!

It's the GREAT AMERICAN SLEEP-OFF! 

Right here for the first time anywhere!

OVALTINE vs. COCOMALT!

For years Ovaltine has had the ring all to themselves, never needing to knock out any competitors. All of that has changed now that an upstart has jumped into the fray.

Welcome COCOMALT to the ring!

Click on image to see it larger. (SOURCE: The American Magazine, October 1936)

You be the judge great American consumer! You declare the winner...though I'm not really sure how you're going to do it if you get knocked out by each product. Hey, it's not my problem.

Just remember folks, take caution when getting ready for bed. Do not drink and drive.

Let the SLEEP-OFF BEGIN!

The R. B. Davis Company was located in Hoboken, New Jersey. 

R.B. Davis Sales Co. The distribution company arm for R.B. Davis Co. of Hoboken. It sold and distributed Cut-Rite Waxed Paper (Davis did not make the waxed paper; Automatic Paper Machinery Company, Hoboken was the manufacturer) in the late 1920s and 1930s as well as the main products: Davis Baking Powder, Davis Dry Yeast Baking Powder and Cocomalt. (SOURCE: Hoboken Historical Museum)

Cocomalt was not only sold as a sleep aid, oh no, it was also sold to kids to give them energy. What if when you wanted the little dears to go to bed you gave them Cocomalt and instead of sleeping they wanted to jump off a waterfall?

Click on image to be able to read it. 

Click on image to see it larger. (SOURCE: Boy's Life, August 1940)

Mind you, this is not the first battle the R. B. Davis company fought. Here they had a battle for Cocomalt. Here they had one for their baking powder.

So folks, grab your pillows and battle it out.

MORE PROOF Ovaltine Helps You to Sleep

For the doubters still out there...and I know there are. I see you lurking, hear your mumbling. I know what's going on.

"As a hot bedtime drink, Ovaltine tends to draw excess blood away from the brain."

I don't think I need to say anymore.


Click on image to see it larger. (SOURCE: The American Magazine, October, 1936)

PROOF OVALTINE HELPS YOU SLEEP!

For anyone who has been reading my nonsense for a few years you might recall my posts (here and here) about Ovaltine being a sleep aid. Every so often the old Ovaltine posts become "popular" with repeated daily hits. I've always found this curious. I envision a group of people discussing amongst themselves via email:

"Hey, did you see this? This person says Ovaltine can help you to sleep better."

"Where'd you read that?"

"Right here."

"I don't believe them. I don't think they should make statements like that without some sort of proof!"

Oh, I know, this seems far fetched, but I guarantee you it isn't.

A few weeks ago I received a lengthy comment from someone demanding I provide "PROOF" that Ovaltine was a sleep aid. They went into all sorts of self-analyzation trying to convince me and them that perhaps they needed to be drinking it with warm milk. They also informed me they preferred it with cold milk. I mean, this was a comment that they'd actually spent time composing. I stared at it and thought, "Are you freakin' kidding me?" There are just some days when comments like this need to go into the trash. If they can't understand the absurdity of the original post I'm not going to spend time explaining it to them. I'm sure they were just a curious person, but they hit me on a bad day and they were deleted. I thought of posting it, but really didn't want them to look the fool and I didn't want to spend the time dealing with it.

Well, perhaps they'll eventually come upon today's post in which I provide "PROOF" (they used the all caps, not me) that the makers of Ovaltine say it is a sleep aid. I rest my case. I just had a glass and I'm too tired to continue.

Click on image to see it larger. (SOURCE: Collier's, October 8, 1932)

I'm not a real doctor; I just play one on the internet tubes.
________________________

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It's the SUNDAY FUNNIES meets the DOUBLE MINT TWINS of 1934!

For those who have been coming here for awhile you'll be familiar with the Double Mint Twins of 1934. Heck, there are people all over the net who are now familiar with the Twins judging by how often they show up in searches. But just in case you can go here to see the post.

Now why would I bring this up? Well, just take a look at today's Sunday Funny and see if you don't see a certain similarity. And dare I say it...do I mention its name again? LOG CABIN SYRUP. There, I've said it and readers are clicking off the page as fast as they arrived. NO, NO, NOT MORE LOG CABIN! Calm your

fears worried readers. There is no running can of syrup in this post. What we do have is competition for Log Cabin. Another sleep aid, but these folks are serious about it. I'm thinking a breakfast of pancakes with Log Cabin and a glass of Ovaltine and you're out like a light!

This add appeared in the December 1933 Delineator.

So what have we learned from all of this?

1. Double Mint Gum is good for your complexion.
2. Log Cabin Syrup will put you to sleep, disrupt your marriage, make children disappear.
3. Ovaltine, taking itself far too serious, "restores your tissues as you sleep."

Who said we didn't need the FDA? Leave it to advertisers to tell the truth.

Now, who out there amongst you is going to rewrite the speech bubbles? I'm thinking there's a Scot in Spain just itching to go for it.

And just for snark sake