If you TALK DOWN TO YOUR TARGET AUDIENCE...

 If you talk down to your target audience, inferring they're stupid, does your audience get it?

This comic is from an old Teen from the mid-1960s. In order for there to be humor a teenage girl would have had to recognize that someone is stupid. I'm guessing it was hoped that the reader would not identify themselves as the target, but would instead think, "Oh yeah, Margie is just like that!"

So why would editorial think this was funny? Am I reading too much into this? Hey, it's late and my net access has been out all day.

SEYMOUR CHWAST does Schweppes in 1969

There were many designers that held sway over those of us studying graphic design and illustration in the late ‘60s, probably none more so than Milton Glaser and Seymour Chwast. We longingly wished to do what they did, but knew we probably never would. They were on the top floor and the rest of us just hoped we’d be good enough to stay out of the basement.

Here are two ads created by Chwast for Schweppes back in 1969.

Click on either image to see it larger.

(SOURCE: Sunset, July 1969)

(SOURCE: Sunset, September 1969)

To read about Seymour Chwast click here.

To visit his online site click here.

Click here to see a variety of work at Google images. You're bound to recognize something.