Click on image to see it larger.
When did they stop using wholesome looking girls to sell vices? What was the cutoff point? When did they all start looking like those inflatable vacuous women that live with Hefner making fish pouty mouth faces, plastic from head to toe? I've never been able to pinpoint the year. Vices no longer attempt to hide their lack of worth.
For some reason when I look at this ad really fast I keep seeing the words "Bette Midler" instead of "Milder Better"? Never mind. I also see Kim Basinger flinging a basketball. Time for some shut eye.
Particularly odd ad from the back cover of the March 1942 Cosmopolitan.
__________
UPDATE: I did find another version of this ad as a sign available at Live Auctioneers site. Same style shirt, but different colors for the Chesterfield Basketball Jubilee. This woman has more of a young Monroe look.
Posts
