SWANS DOWN CAKE FLOUR vintage recipes

I don't have a cover for this old cookbook, nor can I find any date on the pages. It has fallen apart and most likely belonged to my maternal grandmother. I can see from the logo on the center spread that it is for Swans Down Cake Flour. Swans Down Cake Flour has been around for over 100 years. It is now owned by the Reily Foods Company.

I do recall my mother using this flour, but eventually she used Softasilk, which is what I now use. I don't even know if Swans is available in my stores. I had forgotten about the brand until I found these pages.

The main reason I'm posting this is because of the lovely illustrations. They aren't photos. The artist appears to be named Giro. They're really nicely done so I do wish I could find something about the artist, but I'm finding nothing (and no, the fellow in Spain who has a couple images on iStockphoto is not this Giro). If anyone has examples of Giro's work let me know of the links.

Click on any image to see it larger.

So did Giro work from photos or did they have to bake all these tasty morsels? Oh my, a full on carb rush while trying to work. Hey, some of the recipes look worth it. Strawberries are just showing up at the market so I might just have to make a cake. Then again, maybe I'll just dream about it instead. Salivating as I type this. And yes, I do look like Pavlov's dog.

UPDATE: I've done another post on Swans Down Cake Flour with more vintage recipes. It can be seen here.
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