BALL-BAND shoes from Mishawaka

If you grew up in the 1950s you probably remember Keds, Converse, and maybe PF Flyers. Ball-Band? Never heard of them.

I have no memory of these shoes made by the Mishawaka Rubber & Woolen Mfg. Co. in Mishawaka, Indiana.

This ad is from the July-August 1951 Archie comic. It amazes me how many of the ads in this one comic are comics themselves. I did find a series of these comic ads online at ebay, but no actual information about how the idea came about or if they had running characters.

Click on image to see it larger.

The following is a little history of the Mishawaka Rubber & Woolen Mfg. Co. once located at 312 N. Hill St., Mishawaka, Indiana.

(Courtesy of the Mishawaka-Penn Public Library historical archives)

In 1867 Jacob Beiger puchased a small wooden mill built in 1838 near the dam and Mishawaka Woolen Manufacturing Company was born. Incorporated in 1874, the company produced red flannel boots. Adolphus Eberhart and Martin Beiger invented All Knit Boots in 1886. They were made with a black band around the top and when a red ball was later added the Ball Band trademark resulted.

Life, May 10, 1948

Stakes were driven for the first rubber-making plant in 1897. In 1899 the company was authorized to build a new four-story warehouse. More improvements were added after 1900 because of an increase in sales. After Martin Beiger’s death in 1903, a 30-man syndicate took control of the company. Later, Mishawaka Woolen Company became a subsidiary of U.S. Rubber.

Life, May 7, 1951

In 1921 a five-story storage and warehouse building designed by Albert Kahn was erected. The name of the company was changed to Mishawaka Rubber and Woolen Manufacturing Company in 1923, and to Uniroyal, Inc. in 1967. All footwear manufactured by Mishawaka Rubber Company was discontinued in 1969, and, due largely to the price pressures from foreign competition, Mishawaka Rubber Company was dissolved. Uniroyal closed after filing bankruptcy on April 1, 1997. All the buildings were demolished/imploded a few years later. Today, the site is home to the C. Beutter Riverfront Park. (SOURCE: Goldstein, Deborah May. Made in South Bend/Mishawaka. Discovery Hall Museum, 1980.

CAPTAIN TOOTSIE and The Dangerous Buggy Ride

I give you Captain Tootsie. Okay, that just makes me laugh. I know times were different when this character was created, but were they THAT different? Didn't anyone think maybe calling a "superhero" Captain Tootsie was all wrong? Apparently not. Would Captain Roll have been any better? Captain Toot? It gets worse, but you'll need to continue reading for that.

This image is from the July-August 1951 Archie comic. Since I'm not a comic book collector I had never seen this character. Okay, I've had this comic for years, but had never noticed or at least remembered this ad. He's apparently well known amongst serious collectors.

Now, I was a big fan of Tootsie Rolls as a kid and even used them to help take out loose teeth. Yes, it's true, a kids loose tooth and a Tootsie Roll work perfectly together. I won't go into the details. Suffice it to say it was a relatively pain free way to get the tooth disconnected from the gum when it was hanging by a thread and my mother just kept saying, "Pull it! Just pull it!" I liked the Tootsie Method better.

Let's check with Wikipedia to see how Captain Tootsie came about.

Captain Tootsie is an advertisement comic created for Tootsie Rolls in 1943 by C C Beck and Peter Costanza. It featured the title character Captain Tootsie and his sidekick, a boy named Rollo and 2 other young cohorts named Fatso and Fisty. 
It had many generic stories in the form of full colour one page Sunday strips, black and white daily strips usually with very few panels and 2 issues of a comic book of the same title released by Toby Press.


The character was extremely similar to Beck's other main work, Captain Marvel published by Fawcett Comics. The way all the characters featured were drawn looked to be stolen and changed very slightly from one of the stories of Whiz Comics (the Fawcett Comics feature of which Captain Marvel starred).


The stories were written to happen quickly without any background information and were usually quickly solved in only a punch or two, then ended off with 'the gang' enjoy a delicious snack of a Tootsie Roll product.


The advertisement comic was featured by many publishers who rivaled Beck at Fawcett, Fawcett and in the newspapers.


It is currently unknown how many stories were created for these ads, but some full stories can be found around the web.

His powers were quite generic. He seemed to be quite strong and quicker to the punch than any of his enemies. He was never seen flying or bouncing bullets off him, but it never really came up. His stories were kept as light and 'kid-friendly' as possible.



Captain Tootsie's comic strip ads ended at some point in the 1950s and besides a few posts about him online and being mentioned in a Comic Book Encyclopedia published in 2004, he has remained mostly forgotten. (SOURCE: Wikipedia)

Oh why, oh why, couldn't my comic have Fatso and Fisty in it? But Fisty? Seriously? Captain Tootsie and Fisty? Not goin' there.

To see more Captain Tootsie ads click on any of the following links:

Comic Book Ad Hall of Fame

Toonpedia

Retrospace

The Fabulous Fifties

Cartoon Snap

DUBBLE BUBBLE would cause me trouble

Oh how I loved Dubble Bubble and Bazooka gum when I was growing up. A big wad of it stuck in my mouth, forever trying to blow big bubbles, ending up with it stuck in my hair, my mother telling me to hold still while she got it out (often with scissors).

The added bonus were the little tiny comics inside the wrapper. Now I probably couldn't read them without a magnifying glass.

And I wouldn't even think of trying to chew a big wad of bubble gum now. If I didn't pull a crown off, I'd most certainly send my TMJ into overdrive. Dubble Bubble would be for me nothing but trouble. And that makes me a little sad because I really did enjoy blowing those bubbles.

This image is again from the July-August 1951 Archie comic.

Click on image to see it larger.

And here's a little background about Dubble Bubble. Who knew it had an interesting history?

The Fleer Corporation, founded by Frank H. Fleer in 1885, was the first company to successfully manufacture bubblegum; it remained a family-owned enterprise until it was taken private in 1989.

Fleer originally developed a bubblegum formulation called Blibber-Blubber in 1906. Unfortunately, while this gum was capable of being blown into bubbles, in other respects it was vastly inferior to regular chewing gum, and Blibber-Blubber was never marketed to the public. In 1928, Fleer employee Walter Diemer improved the Blibber-Blubber formulation to produce the first commercially successful bubblegum, Dubble Bubble. Its pink color set a tradition for nearly all bubble gums to follow. (SOURCE: Wikipedia)

and

Dubble Bubble is a brand of bubble gum invented in 1928 by Philadelphia-based Fleer. Walter E. Diemer — an accountant at Fleer — enjoyed experimenting with recipes during his free time. In an interview a few years before his death, he said, "It was an accident". In 1937, the gum went on the market nationally. It featured a comic strip that came with the gum starting in 1930, featuring twin brothers Dub and Bub. They were replaced by a new character named Pud in 1950.

Dubble Bubble was distributed in military rations during World War II until 1942. Due to war efforts, latex and sugar became scarce, briefly putting a halt to bubble gum manufacturing in the U.S. By 1951, Fleer was again able to manufacture Dubble Bubble, and in 1954, the company began sponsoring bubble gum blowing contests, which grew in popularity and were eventually televised.

Dubble Bubble was introduced as the first five-pack of gum in 1957, and began selling gumballs in 1999. Fleer eventually extended the line to apple, grape, cherry and watermelon flavors.

When Concord Confections bought the Dubble Bubble name from Fleer in 1998, they did not use Fleer's original 1928 Dubble Bubble recipe, and comic strips were discontinued; Pud remained mascot. In August 2004, Tootsie Roll expanded its presence in the bubble gum category by acquiring Concord Confections. Today, Dubble Bubble continues to grow, with Tootsie adding product extensions like Dubble Bubble Mini Tubs and Halloween Combo packaged gumballs and expanding distribution globally. The gum is sold in 50 countries. (SOURCE: Wikipedia)

Go here to see an early 1960s ad. Click here to read a bit more about the inventor, Walter Diemer.