"Ken feared she was...MODERN"

I've never been able to get through the stories in vintage magazines from the 1930s. Often they're like some of the bad movies from the time where women who were "modern" frightened men. Sooner or later they'd be tied down, roped at the ankles, branded, and trotted down the aisle.

This illustration, done by John Henry Crosman (1898-1970), was for a story entitled The Amateur Husband by Leona Dalrymple. You can go to Project Gutenberg to read some of her work. In the meantime, just a morsel of what awaited the reader of this "modern" woman.

Kenneth Mallory, on the eve of his marriage to old Dr. Pennington’s granddaughter, was likely to keep it. This was the opinion of his employers, who were successful metropolitan architects. Young Mr. Mallory, it was conceded, had ideas and foresight.

Ken met Mary Pennington at a summer log cabin on a still, blue lake. The cabin belonged to his cousin, Hugh Mallory, and Ken arrived for the week-en on the 2:56, Saturday afternoon. Eventually, in spotless flannels, he went out to look at the late.

The lake, ten feet from Hugh’s dock, had lost all of its stillness. It was supporting a brilliant scarlet cap, a wet, tanned gypsy face with healthy scarlet lips and cheeks and a pair of brown eyes which examined with interest Mr. Mallory’s clean-cut darkness and intelligent blue eyes.

Click image to see it larger. (SOURCE: Collier's, October 8, 1932)

The caption next to Kenneth's leg reads:

What emerged staggered Mallory. There was very little suit, a great deal of smooth, graceful tan…. Ken feared she was modern.

Miss Dalyrmple herself seems to be very much the "modern" woman with enough spitfire to put people in their place if you read this article from the March 9, 1914 New York Times.

1953 STUDEBAKER

Click on image to see it larger.

In my post at my vernacular photography site about the PRR S1 locomotive I posted information about the designer Raymond Loewy. In the Wikipedia article he is also credited with designing this car, the 1953 Studebaker. However, the article also says that it was actually designed by Virgil Exner. When I go to Wikipedia for information about Exner it says he was fired by Loewy in 1944 and went to work directly for Studebaker. So I'm not finding anything definitive as to who actually designed the car. Well, actually it gets more confusing because this article at the Smithsonian, says that Bob Bourke designed the car. Basically I don't know, but I'll go with Virgil Exner and let someone in the net world come along and clear this up for me.

In the meantime here's some information about Exner who most certainly did design many cars I remember from my youth.

Born in Ann Arbor, Michigan, Virgil Exner was adopted by George W. and Iva Exner as a baby. Virgil showed a strong interest in art and automobiles. He studied art at the University of Notre Dame in Indiana but, in 1928, dropped out after two years due to lack of funds. He then took a job as a helper at an art studio specializing in advertising. In 1931 he married Mildred Marie Eshleman, who also worked for the studio and, on April 17, 1933, they had their first child, Virgil Exner Jr. By that time, Exner Sr. had been promoted to drawing advertisements for Studebaker trucks. They had a second son in 1940, Brian, who died of injuries after falling from a window.

General Motors

His first work in design was for General Motors, where he was hired by GM styling czar Harley Earl. Before age 30, he was in charge of Pontiac styling.[

Loewy and Associates

In 1938, he joined Raymond Loewy's industrial design firm Loewy and Associates, where he worked on World War II military vehicles and cars, notably Studebaker's 1939-40 models, and advance plans for their revolutionary post-war cars. "But working on Studebaker designs… Exner struggled to get the attention of his boss, who had to sign off on every facet of the designs. Exner was encouraged by Roy Cole, Studebaker’s engineering vice president, to work on his own at home on backup designs in case the company’s touchy relationship with Loewy blew up".

Studebaker Corporation

In 1944, he was fired by Loewy and was hired directly by Studebaker in South Bend, Indiana. There he was involved in the design of some of the first cars to be produced after World War II (Studebaker's slogan during this period was "First by far with a post war car"). As acknowledged by Robert Bourke, Virgil was the final designer of the acclaimed 1947 Studebaker Starlight coupe, though Raymond Loewy received the public acknowledgment because his legendary name was a major advertising attraction. Exner is actually listed as sole inventor on the design patent. Rivalry and bad feeling between the two resulted in Exner having to leave Studebaker, whose engineering chief Roy Cole provided personal introductions for him to Ford and Chrysler. (SOURCE: Wikipedia)

To read more about the history of Studebaker click here or click here to go the Studebaker museum.

To read an interview with Bob Bourke click here.

To see another beautiful Studebaker click here to an early post of mine.

And to see a Studebaker that definitely was not an award winner see my old post showing a vintage Studebaker post card.

Personally I think this 1953 model is a beauty and I'd love to have one. Bright red.

This ad is from the August 7, 1953 Collier's magazine, inside front cover.

Go GREYHOUND

I'm not going to bad mouth Greyhound. I know people do. I've never gone on a bus trip so I don't know what it's like. I can imagine.

We had a good family friend who was a Greyhound driver. His route was from Oakland to Reno, no matter the weather, over the Sierras. Nicest man you ever wanted to meet. Had eyes like Roy Rogers and a big smile. He died over 30 years ago. His name was Stan Deakins and my dad still misses him.

This vintage ad is from the August 7, 1953 Collier's.

As to this commercial...could they have been any cheaper? A toy bus on a Monopoly board? Funny thing is I'm not finding any nice vintage commercials for Greyhound. I'd have thought there must have been some from the 1960s extolling travel across country on the new highways Eisenhower built. Guess not.