It is stated that this is "THE MOST SENSATIONAL TOY IN AMERICA." It was sold by Honor House. Who wouldn't trust a company with "honor" in their name? I'm sure the ship was exactly as they described it. No kid was disappointed when their huge space ship arrived in a small cardboard box.
I mean, who doesn't remember their "ELECTRIC SPLIT-LEVEL, FULLY FURNISHED DOLL HOUSE WITH COMPLETE DOLL FAMILY" for only $2.98? Or the "AMAZING WRIST RADIO" for...of course, $2.98.
What could possibly go wrong?
Vintage comic book ads are often the only good part of old comics. Even when the comics were new the ads were usually so mysterious, so enticing, so expensive to a kid who got 10 cents a week for making her bed. Not once did I ever send away for anything. I'd have never heard the end of it from my folks. Hard earned money was not to be spent on useless items in the back of comic books. So instead I saved up to buy more comic books and anxiously awaited each issues ads.
And what did it actually look like? Looks like these little fellows were pleased.
(SOURCE: Terror Daves)
Click here to see another version of the ad. And click here to see the actual ship in pieces with instructions.
I'm guessing this was the space ship dashboard which obviously needed some assembly...and imagination.
I sort of wish all of these things were still available for $2.98 because now I get even more for making my bed each week. I think first I'd buy the Sea Monkeys and the X-Ray glasses. I'd hold out awhile before purchasing the space ship.
Someday I'll get around to buying this book. I've had it on my "to buy" list for several years. It looks like a great collection of all the old ads, some I don't even remember. Better yet is that the author delves into the mystery behind all of this junk. Are kids more savy these days? Some are, some aren't. But I think most kids these days would be a little unhappy to get a cardboard space ship for Christmas after playing computer virtual reality games.
Brilliant post! I too spent more time scouring the ads than reading the comic and,also, never sent away for anything. However, I am sure I would have if I had lived in the US. I always wanted a pair of x-ray specs!
ReplyDeleteI love your blog so much!!!
And how come they only showed a guy with the glasses on looking at a dame? Why weren't there glasses for girls with curious notions?
DeleteAnd thank you! Too kind, really too kind.
Delete