What did it cost to run the tiny ads in the back of magazines back in 1964? Remember that for many of these companies this was the only access they had to a particular group, in this case teenage girls. Since most of the tiny ads were for photo processing these companies had to somehow get their message out when surrounded with ads yelling "25 PHOTOS FOR $1!"
Below are a few examples from the March and September 1964 'TEEN magazine. Note the John F. Kennedy charm available just a few months after his assassination. I wonder how many they sold.
(SOURCE: 'TEEN, March 1964)
(SOURCE: 'TEEN, September 1964)
I love the staples advertisement, I don't think anyone would actually advertise one these days! Also the pen pal thing. I used to do that when I was young. Now-a-days, kids don't even know what a stamp is, and snail mail is almost an eccentricity.
ReplyDeleteLOL. The Century Illustrated Monthly Magazine, Midwinter Number, February, 1893.
ReplyDeleteMy question - is it a Category or Obsession?
HOW Am I just NOW finding your blog? Instant follower, kindred spirit. I remember as a young housewife (I mean I must have been, what 10, 12 tops) in the 80s seeing booklets you could send for on how to run your own business using ads in backs of magazines so they must have been cheap. Come over and visit some time, I think you'll like my 'ephemera'
ReplyDeleteCategory or obsession? Is there a difference?
ReplyDeleteWhat amazes me in the stapler ad is that they specifically mention fixing a hem with a stapler, no regard to what sort of fabric to do this on. It's just funny to see it in print.
Well, Helen Hartman, welcome aboard. I will indeed drop in for coffee and a Danish. My preference is that my Danish be around 6 feet tall with good teeth.
I remember these ads well, I was always wanting to send away for something but my mother would never give me the money or the stamps (I think she was pretty smart). I also had one of those staplers at one time, didn't everyone?
ReplyDeleteAnd I remember people stapling their skirt hems. I kept thinking what a mess it was going to be when it caught on their nylons. Of course, the thought of wearing nylons every single day also gives me pause.
ReplyDeleteMy mom told me she used to pencil on the seam, and get away with not wearing nylons. Maybe all the people who stapled their hems also penciled on their seams?
ReplyDeleteI think by my time wearing stockings the seams were nearly gone. I remember having a few pair, but then pantyhose came along and seemed like such an incredible invention until you realized get a run in one leg and the entire thing needed to be tossed. Marketing racket.
ReplyDelete